Systemic support for charitable organizations requires more than just resources—it demands modern promotion tools. One of the most effective tools globally is the Google Ad Grants program, which allows non-profits to receive up to $10,000 monthly for search advertising. Ihor Muterko, co-founder of Inweb and member of the Big.U Supervisory Board, shared a detailed guide on utilizing this resource in an exclusive feature for Forbes Ukraine.
For many Ukrainian foundations and NGOs, marketing often takes a back seat due to budget constraints. However, digital tools are precisely what allow aid to be scaled.
Within our community, we have already moved from theory to practice. Here is what we have achieved together: thanks to Ihor Muterko’s personal involvement and the professional support of the Inweb team, Big.U and our partners have successfully integrated this tool into our operations.
The $10,000 monthly advertising grant has already been secured by:
- Our team at Big.U — to grow our ecosystem and attract new leaders;
- PU “Skole Region Development Office”;
- NGO “Together with the Best”;
- Stella Maris Ukraine.
These results enable us to share vital initiatives with millions of users for free, attract new donors, and strengthen the position of the Ukrainian non-profit sector on a global level.
What is Google Ad Grants and Why Does It Matter?
As Ihor points out in his Forbes article, the Google Ad Grants program is a powerful lever for fundraising. Inweb’s experience with organizations like “Come Back Alive,” Superhumans, and the Serhiy Prytula Charity Foundation proves that well-configured advertising helps find volunteers and secure targeted donations.
In the Forbes article, Ihor Muterko breaks down key issues:
- Application Algorithm: Who is eligible for the grant and what documents are required (including TechSoup verification).
- Fundraising Effectiveness: Whether it is realistic to convert ad impressions into donations and how the “magic” of search queries works.
- Practical Advice: 5 steps for charities—from keyword selection to technical account maintenance.
“Our goal at Big.U is to provide community members with access to the world’s best practices and expertise. Google Ad Grants is the very tool that transforms a local initiative into a global project,” emphasizes the Big.U Supervisory Board.
Synergy Within the Big.U Community
Ihor Muterko’s participation in our Supervisory Board strengthens the strategic development of Big.U. We strive for every partner organization to have access to technological solutions that automate processes and increase the efficiency of every hryvnia invested.
We are grateful to Ihor for his active stance and for promoting tools that are changing the landscape of the Ukrainian charitable sector.
👉 You can read the full text of Ihor Muterko’s article on the Forbes Ukraine website via this link.
